Natural fragrance is a complicated subject gaining a lot of attention these days. The problem is, there isn't a common definition for what natural fragrance means. So every brand, product and category focuses on a different aspects of naturalness, leaving many consumers confused and frustrated (including us!). So until there is a single, standard definition for natural fragrance, here are a couple ways to break it down:
Each approach narrows the list of materials (ingredients) that we can use to create the formula and many do not overlap. So while our full palette of materials runs over 2,000 individual ingredients, we can sometimes be limited to fewer than 100 based on the project specifications!
In consumer products, it's also important to note that while fragrance tends to get the bulk of the attention when it comes to naturalness, scent is usually a very small part of the final product formulation, often not more than even 1-2% of the total product! Lastly, we'd like to mention that a lot of hot button items like parabens and phthalates are not even a part of the fragrance at all, rather those items are typically found in the product formulation.
This list is certainly not exhaustive, but it covers most of the requests we get, for now. As the landscape changes, so do we.
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